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Nutrilite to Sponsor Rock 'N Roll Marathon Series
April 02, 2009 08:31 AM
Leading vitamin and dietary supplement brand rocks into major running sponsorship
ADA, Mich., April 02, 2009 - Amway Global proudly announces that its NUTRILITE® nutritional supplements brand will sponsor the Rock 'N Roll Marathon series - seven rocking races that incorporate miles with music - as well as four additional prominent distance running events.
The NUTRILITE and ARTISTRY® Mobile Brand Experience vehicles will make appearances at these running events, providing product samples, brand exposure, and perks for runners such as an ice-foot bath at the finish line.
"These races are a perfect fit for the health and wellness focus of our NUTRILITE brand," said Jori Hartwig, Amway Global Vice President of Marketing. "People actively pursuing a healthy lifestyle - such as the runners at these events - are the people we want to introduce to NUTRILITE."
The full race line-up includes:
| Event |
Race Date |
Expo Dates |
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Carlsbad 5000 & Junior Carlsbad
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April 5, 2009 |
April 4-5
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Country Music Marathon & 1/2 Marathon
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April 25, 2009 |
April 23-25
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Rock 'n' Roll San Diego Marathon
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May 31, 2009 |
May 29-30
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Rock 'n' Roll Seattle Marathon & 1/2 Marathon |
June 27, 2009 |
June 25-26
|
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Rock 'n' Roll Chicago 1/2 Marathon
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Aug. 2, 2009 |
July 31-Aug. 1
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Rock 'n' Roll Virginia Beach 1/2 Marathon
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Sept. 6, 2009 |
Sept. 4-5
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ING Philadelphia Distance Run
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Sept. 20, 2009 |
Sept. 18-19
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Rock 'n' Roll San Jose 1/2 Marathon
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Oct. 4, 2009 |
Oct. 2-3
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Denver Marathon & 1/2 Marathon
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Oct. 18, 2009 |
Oct. 16-17
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Rock 'n' Roll San Antonio Marathon & 1/2 Marathon
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Nov. 15, 2009 |
Nov. 13-14
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Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon
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Dec. 6, 2009 |
Dec. 4-5
| With Sales that exceeded $3 billion in 2008, Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements.* It's the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms.** Nutrilite farms are located in California, Washington, Mexico, and Brazil.
* Based on 2008 sales
** Research conducted in 2008 by Euromonitor Consultancy.
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