Fitness Star Gabrielle Reece Signs on as SIMPLY NUTRILITE Spokesperson

November 05, 2007 07:11 AM

This Contemporary Mom Gives the Nod to Great Tasting, Organic and Natural Foods Bars, Antioxidant Juices and Supplements

GRAND RAPIDS, Mich., Nov. 5 -- Quixtar Inc., the leading online retailer of health and beauty products, announces that Gabrielle Reece, world champion athlete, fitness advocate, author, and multi-tasking mom, has signed to endorse its latest brand, SIMPLY NUTRILITE™. As part of a national effort to help the contemporary mom make practical choices for her on-the-go lifestyle, Reece will personalize the campaign with notes from her own life via a diverse offering of multi-media touch points.

The SIMPLY NUTRILITE line of nutrient-rich food bars, juices and dietary supplements provide the ideal solution for the fast-paced, productive lifestyle of today's mother who leads a family on the go. Created by a team of leading nutrition scientists and health experts to make eating better simple, it's exactly what a savvy mom needs to ensure optimal performance for her family.

"My career depends on me making smart nutritional and fitness choices," said Gabby Reece. "But with a hectic schedule that includes two children - and a third on the way - it's not always easy to have full healthy meals everyday. SIMPLY NUTRILITE products are the sure option for quick and better nutrition."

"A contemporary mom deserves simplification, with so many facets of her life demanding attention she often overlooks nutritional choices," said Ray Alexander, Quixtar's Director of Marketing. "That's why we turned to Gabby. She's a savvy mom herself, and she is a trusted advisor on fitness and nutrition. Whether she's on the volleyball court, in front of a TV camera, or chasing after a toddler, she knows the importance of choosing wisely when it comes to fueling an active lifestyle."

SIMPLY NUTRILITE bars, drinks, and dietary supplements were created in response to research showing that increasingly busy moms also are more aware of the nutritional needs of their families than in years past - but don't have the time to adequately research the myriad products out there to provide the right choices for themselves. They can be found through a Quixtar Independent Business Owner or at SIMPLY NUTRILITE.

Choices Made Simple. Research shows there are 6 million full-time working women in the U.S. with two or more children. That's a lot of snacks and not a lot of time with limited options for fast, nutritious foods.

With scientific and nutrition experts, cutting-edge technology, and consumer insight, SIMPLY NUTRILITE products are backed by knowledge and experience that moms can easily tap into. "A super busy mom quickly figures out where she needs to spend her precious time and energy," said Alexander. "SIMPLY NUTRILITE helps her strike smart nutrition off her list."

"I often find myself in search of a grab-and-go food option that will provide optimal nutrition each day," says Reece. "SIMPLY NUTRILITE works for me because I finally found a great-tasting, high-quality product that I can trust to meet many of my dietary needs, without having to take time scanning product ingredient labels."

Eating Better Made Simple™. SIMPLY NUTRILITE provides nutrition from a variety of plants, flowers, fruits and seeds. These advanced, scientific formulations provide fuel and nutritional balance for lives in the fast lane.

Product Highlights:

SIMPLY NUTRILITE™ Food Bars are rich in Omega 3s and antioxidants. Sweet and salty, cherry almond and tropical flavors are all certified organic by QAI. Chocolate crisp has great taste and some organic ingredients.
SIMPLY NUTRILITE™ Antioxidant Juice, a streamlined juice drink option, has NO artificial colors, flavors, or sweeteners; NO trans fats or cholesterol; NO preservatives; and NO added sugar. In juicy berry and tropical flavors, these drinks are loaded with antioxidants and Vitamin C.
SIMPLY NUTRILITE™ Twist Tubes provide for quick, portable supplements for on-the-go young adults and adults. Just twist off the top, squeeze into a bottle of water, and enjoy the refreshing raspberry, strawberry kiwi, blueberry and tropical flavors drenched in various combinations of nutrients. These drinkable supplements are formulated to replenish the body following exercise, support joint health, and bolster immune systems.
SIMPLY NUTRILITE™ Supplements help distinguish between the different nutritional needs of men and women with daily pouches for each featuring top-selling Nutrilite® vitamins and dietary supplements. Nutrilite® is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.

The Message, Made Simple. The launch of the SIMPLY NUTRILITE brand is highlighted by a cutting-edge marketing push showcasing how SIMPLY NUTRILITE is "Eating Better Made Simple." The multi-media brand campaign will meet super busy moms where they're at with diverse points of exposure in a national consumer events campaign. Reece will support this campaign by offering savvy moms her thoughts on nutrition while raising the profile of the SIMPLY NUTRILITE brand. Other initiatives may include grass-roots movie nights, random acts of simplification to offer relief in day-to-day grinds, mall/mobile/community space presence, plus exposure at grand public events such as runs, walks and parades. In addition, the campaign will include ample tie-ins, product placement, promotions, plus print and online advertising.

About Quixtar Inc.

Quixtar Inc. offers a business opportunity that allows people to have a business of their own based on retailing products and sharing the opportunity with others who will do the same. Quixtar supports Independent Business Owners (IBOs) with a proven compensation plan, portfolios of quality products in health, beauty, and other consumer categories, plus the merchandising materials, training, and education they need to be successful. IBOs also are supported by communities of those who have succeeded in Quixtar businesses before them.

Since 1999, Quixtar IBOs have generated $6.8 billion in sales through Quixtar.com, plus more than $500 million for Quixtar Partner Stores. These sales have earned IBOs more than $2.2 billion in bonuses through the Quixtar(R) Independent Business Owner Compensation Plan plus other incentives. Their efforts have propelled Quixtar to be ranked the #1 online Health & Beauty retailer based on sales, and 22nd among all e-commerce sites, according to Internet Retailer magazine.

Quixtar is a subsidiary of Alticor Inc., based in Ada, Mich., which announced $6.3 billion in sales in 2006 through its Amway and Quixtar direct selling businesses globally. Nutrilite manufacturing and R&D are headquartered in Buena Park, Calif.