Amway Global #1 in Online Health & Beauty Sales

GRAND RAPIDS, Mich., June 4, 2009 – Amway Global Independent Business Owners (IBOs) have once again earned the company first place in online Health & Beauty (H&B) sales. According to Internet Retailer’s annual Top 500 Guide to the web, Amway Global is ranked first in the Health & Beauty category for the sixth consecutive year, and 28^th in overall web sales.

Amway Global is the North American affiliate of Amway Corp., a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway Global’s Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway Corp. does not report sales by individual market. Enterprise-wide sales for Amway Corp. were $8.2 billion in 2008. 

According to Internet Retailer estimates, Amway Global’s online sales surpassed $904 million in 2008. The online H&B category grew 14% to more than $2.9 billion, with Amway Global’s sales estimated to represent more than 31% of that category.

“The leader for online health and beauty sales for six straight years is not a label most people would normally associate with Amway Global, but it’s one we’re extremely proud of,” says Steve Lieberman, Amway Global’s Managing Director. “The ranking would not be possible without the hard-working Independent Business Owners who drive our sales. It’s also a great testament to the quality and appeal of our key health and beauty brands, Nutrilite supplements and Artistry skin care and cosmetics.”

Nutrilite is the world’s leading brand of vitamins, minerals and dietary supplements, based on 2008 sales, and Artistry skin care and cosmetics is one of the world’s top five largest-selling prestige brands of facial skin care and colour cosmetics (based on a study by Euromonitor International).

The Nutrilite and Artistry brands are among more than 450 unique, high-quality products manufactured and marketed by Amway Corporation.  These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day money-back Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2008 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

About Amway Global

Amway Global offers the opportunity for people to have a business of their own based on retailing products and sharing the opportunity with others who will do the same. Amway Global supports Independent Business Owners (IBOs) with a proven compensation plan, portfolios of quality products in health, beauty, and other consumer categories, plus the merchandising materials, training, and education they need to be successful.  IBOs also are supported by communities of those who have already built successful Amway Global businesses.

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of an e-commerce conference and four directories that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multichannel integration. Its 42,500 subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer’s circulation represents the largest multichannel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 30,000+ opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

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CONTACT: Anna Bryce, 616.787.6482, Anna.Bryce@AmwayGlobal.com.